The Best Features to Look for in Tour Booking Software

What is tour operator software?

Tour operator booking software is a type of software meant for reservation management at your activity business. This software allows travel and activity businesses to accept reservations online and manage mobile bookings more efficiently. In addition, these online booking systems provide features like a self-service online booking portal so potential customers can book and pay for services from start to finish without the need for a representative or travel agent's help. Instead, they begin and finish the entire process on your travel website, social media page, or even mobile app.

Customers visit the site, choose the tour they want to book, and fill out the booking form. Afterward, they'll pay through a payment gateway in the software that transfers the booking fee directly to your account. The booking process, including the payment process, only takes a few minutes to complete and shortens further for returning customers. In addition, online booking software updates tour availability and schedule changes in real time, so your customers can be sure that the activity they want to book is available when they want to book it. Furthermore, though online booking software is primarily used in tour operator businesses, it's beneficial for many other companies in the travel industry as well as property rentals, seminars, transportation services, training classes, and more.

Resource management is a must for tour operator software.

Not to imply that your online booking software will manage your entire company's resources for you, but resource management is a critical feature of online booking software to have for your company. If you haven't integrated this software solution because your tours involve complex scenarios where the use of equipment and other resources affects the availability of specific tours, you're missing out.

Top-quality tour operator software, such as ours at Resmark, will include resource management meant to handle complex situations as we've described. Your software will automatically manage the availability of your tours based on the availability of said resources to ensure that if someone books a tour with your company, they'll have the equipment they need to participate without the need to constantly manually update the system when you rent out equipment for a tour. As a result, you can save a ton of time with this automation and maximize your bookings as a tour operator. Get a a free Trial of Resmark

Message and email marketing automation is an excellent feature to include.

Personalized emails, messages, and reminders are vital for your marketing campaign. However, sending out these messages manually is a tedious task that lacks the personal touch of an automated system that analyzes each customer's activity. When shopping for the best tour operator software, you'll want an online booking system that keeps track of your customer data so you can implement messaging automation that sends your clients the best message for their needs at the perfect time. This personal touch will not only help customer retention but also lead to more top-rated reviews. In addition, these built-in marketing tools can help bring in more revenue with automated messages offering personalized lead nurturing, custom upselling, and easy links for customers to invite friends, improving your budget and the customer experience.

A quality tour operator software will modernize your website or seamlessly or allow you to integrate it into your current website.

If your travel website looks a bit dated, then quality tour booking software can help with that. You'll be able to reach more potential customers with an attractive, custom website. In addition, you'll have the opportunity to update your tours and activities as the software automatically publishes any changes on your website in real time. If you're happy with your current website, then that's no problem either, as any quality tour operator software will also easily integrate into your existing website for a seamless transition. Learn how easy Resmark is to integrate

Accurate and reliable analytics should be an essential feature of your tour operator software.

One of the most crucial features of any tour operator software is providing accurate business and customer data insights. Your software should give daily tour volume and other essential business reports to help you keep your tours current and your customers happy. Additionally, you'll get a daily summary of payments, refunds, and overdue deposits. These business insights are crucial to operating efficiently without spending countless hours compiling reports yourself. Furthermore, the software should provide critical customer data analytics to show what tours are performing well. You should be able to see this not only in the software itself, but also have a full view into e-commerce analytics through a tool like Google Analytics. In the modern business world, accurate, timely insights and analytics are essential to any business's success.

Built-in pickup management is another top feature for your tour operator software.

As a tour operator, you know that there's much more to prepping a tour than simply having a client book it and show up. Therefore, another top feature your tour operator software should include is configuring pre-set hotel or airport pickups and times for your tours and guests. With a top-quality online booking system, it'll have a built-in pickup management system. This way, you can set up pickup locations and specify the time before tour departure and return times. As a result, you'll be able to ensure all tours go according to schedule, and your customers will never be left wondering when and where they're supposed to go. When your customers are unsure where and when they're supposed to go for your tour, it's enough to turn them away from future tours. This simple feature will not only promote the professional image you want but also help customer retention and encourage existing customers to recommend your activity company to others.

Resmark offers these features and more.

When you're looking for the best tour operator software around, Resmark has you covered. Our team offers tour operator software that includes all of these top features and more. With Resmark's online booking system, you can ensure that resource management, email marketing automation, website integration, business insights, and pickup management are all included. As a result, you can make the most of your activity company and ensure your clients have the best customer experience possible.