Your Website Design Checklist for 2023

Design

Taking care of the visual elements on your website means considering the font, graphics, color, layout, and content. Research by the Annals of Tourism Research looked into color and user engagement in touristic pictures, noting that photos featuring natural scenery and high-end gastronomy focus on blue, while photographs featuring cityscapes and interior design use violet and warm colors.

Analyzing the broader market allows marketers to promote tourism activities through aesthetic philosophy and color psychology. This eventually helps you maximize website design, and increase the impact your brand has on customers.

Functionality

Functionality in website design means maximizing navigation, speed, compatibility, and user interaction. Travelers move with a certain urgency and ensuring that your site consistently offers optimal usability will help your business keep up with the demands of potential customers.

Fortunately, sites like Software Testing Help offer a functionality test where all of the links in the web pages, database connections, and forms are checked. It also tests Cookies while checking for data integrity and errors in any DB-related functionality.

Data Security

Tour operators’ websites need to be able to handle sensitive information like client personal identification, addresses, or even payment methods. At the very minimum, business owners can do this by keeping software and plugins up-to-date while adding HTTPS and an SSL Certificate.

However, research by Google Registry shows that despite the increasing number of people creating websites, the majority of Americans still have a significant knowledge gap regarding online security safety.

Hiring an expert adds another layer of security. Maryville University notes that database administrators are able to evaluate, monitor, maintain, and optimize computer systems to protect information from emerging threats. This enables your site to collect sensitive data inputted by your clientele who expect a safe online experience when planning their travels.

This may seem like an additional step, but in an era of advancing technology, safety is the standard. Addressing security concerns like these allows tour operators to ensure a partnership built on trust. Be sure to find an expert who will consider security when designing your new website or updating your current site.

SEO

Optimizing your website can help your site to rank higher in search engines such as Google, Bing, or Yahoo. Standing out from the online crowd like this guarantees websites more user engagement.

SEJ advises that small business SEO prioritizes what to address and why it’s important. This means understanding how people search: consider statistics by sites like TripAdvisor that show how 66% of travelers spend more time reading reviews on destinations, and how 70% of travelers spend more time finding things to do.

These will affect the language that clients use to find your business online, allowing you to place relevant keywords strategically throughout your website.

Online Booking System

Setting up calls-to-action or online sign-up services allows visitors to inquire, explore, and purchase your services without the need to consult other sources or your competition. Offering an online booking system seals the deal from beginning to end, as our previous article on Choosing an Online Booking Software notes.

At the same time, this benefits your tour business beyond sales by optimizing productivity and streamlining efforts so that employees have more time and energy for other important tasks.

All of these factors must be considered in your checklist to create a seamless client experience, much like your promises of a smooth and relaxing vacation. Fortunately, with Resmark’s online booking software, clients are only one click away from the tour of their dreams.

Find out how you can get a brand new website in 6 easy steps. Learn more about the web development and design process.