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The Best Tips for Tour Operators During Peak Season

May 10, 2022
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When people are gearing up for their ultimate getaway, a popular vacation excursion is to embark on a tour. That's why, as a tour operator, it's important to deliver the best experience possible to any group that books with you. During peak season, setting up and completing tours may seem overwhelming. That massive influx in bookings requires efficiency from the moment that someone books a reservation for their family until the tour and payment are complete. Here are some tips to keep in mind as you get ready for the busiest times of the year.


Simplify the booking process.

Establishing a proper reservation system can save a lot of time for activity operators. The best tour operator software through a user-friendly website makes things easier for organizers and customers alike. Our company seeks to offer activity businesses a platform for easy reservation management, using booking widgets that incorporate pre-existing websites with ease. Our unique software is able to provide direct booking links for organizers to then share with members of their group to make sure it's easy for parties to establish an itinerary, and take care of payment online.


With easier control of online content, a tour provider can use more resources to create the best time possible for their customers. This software is designed to take the guesswork out of bookings, making trip planning easier for the consumer and for the business as well. These tour operating platforms allow tourists to explore a variety of options and make sure there's a clear understanding of the variable pricing.

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People signing documents

Get the paperwork out of the way.

As a tour operator, the safety and well-being of your customers are incredibly important, as is your bottom line. The last thing you want is to have an injury occur during an adventure, and for your business to be left liable for an accident. Our tour booking solutions allow a customer to sign any safety waivers when they reserve direct bookings, even during the busiest time of year. These platforms include security solutions that protect the identity and signatures of those signing these documents, providing a tour company with legal protection in the event of an accident.


For better business operations, tour operators should turn to a software solution that makes sure these waivers are completed by the time tourists check in, regardless of single-day tours or more expansive options. With digital waivers, you're also able to have all important paperwork securely stored in an online management platform. This spares the time of having to comb through physical pieces of paper, or potentially losing important documents.


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Scuba divers

Make sure to promote your tours.

Tour operators shouldn't have to worry so much about certain business tasks when it's time to focus on providing customers with an incredible experience. You can approach this by hiring someone to market your business online and on social media. Word of mouth is also great for tour managers and can be as easy as telling customers to inform their family and friends about the tours that you offer.


Moreover, the right tour operator software takes care of office processes like an easily accessible payment platform and distribution channels that allow businesses to streamline operations for better customer support—ultimately bringing in new customers. With built-in tools, our software solutions can help a tour operator increase sales by boosting upsell messages after each new booking to keep the revenue rolling in during peak season. This allows operators to get more reservations through other tour operators and resellers in the area. This might be through customized e-mails to potential customers about bookings, based on the timing of their vacation. This automation technology has become popular in the travel industry to intertwine the purchase of airline tickets with hotel bookings and other attractions in the area that may be of interest to the customer.


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Welcome Please Come In Sign

Establish easy access points.

Our tour operator software allows customers to check in for their reservation with just the click of a button. With the right platforms in place, customers are able to log in by smartphone or tablet, reducing the time it takes to make sure that all parties for the tour are on scene. This also helps to manage last-minute cancellations during a busy day, while also notifying guests of any missing waivers that haven't been signed or any payment that hasn't been confirmed through this booking system.


This same system allows tour operators to monitor their database for any custom events coming up, making sure that those accommodations are met. With a user-friendly dashboard, check-in is easier than ever, and monitoring these procedures is just as simplified. This translates to excellent customer service for tourists to truly enjoy their trip. The proper management tools also help companies establish easier access points for customers, showing pickup locations and specific times for tour departure. The booking system will be able to display those options for users, even making clear pickup and return times based on settings.


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Five stars

Capture those rave reviews.

Tour operators know that their main driver is customer relationships, making sure that client preferences and specific needs are met with each booking. The right online booking software for tour operators allows for a quick analysis of how customers felt about the services provided from the moment of the reservation to the end of the tour. Companies can view tour bookings by the user, getting a daily summary of tour payments, while also looking for refund requests or cancellations made through your current website. It's also important to encourage customers to leave reviews on your website or on other travel websites describing the experience.


Tour providers can use 5-star reviews to bring a personal touch to their platform. This sets expectations before arrival so customers know they're signing up with the right tour provider for a good time. Tour operators can stand out in a crowded marketplace, especially in regions that are tourism-driven during certain times of the year. Plain and simple, being a great tour operator starts from booking a prospective customer and carrying out the process through to a satisfactory review. The right software solutions make this process that much easier.

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