Great Alaska Adventure Lodge Chooses Resmark for Unequaled Reservation and Marketing Functionality
Resmark Systems, comprehensive tour operator software created by tour operators, today announced that Great Alaska Adventure Lodge has chosen Resmark Systems to power its reservations for vacation packages and help with marketing. Great Alaska offers its own unique brand of do-it-all adventure vacations with lodges in Alaska, Costa Rica and Mexico including world-class sport fishing, bear viewing and much more.
Great Alaska has won numerous awards including being named one of the world’s top ten adventures by Men’s Journal Magazine and on National Geographic’s list of the 100 best adventures. They were also recognized by Adventure Green Alaska for their environmental consciousness and sustainability programs.
Before selecting Resmark’s reservation system, Great Alaska was using an old Windows-based system with Access and Outlook. It worked fine when they were smaller, but it was definitely labor intensive because all of the information had to be entered manually. There was no way to send automatic emails so it was much more difficult to stay in touch with customers. Reservations were not connected to operations or any other part of the business making it difficult to get reports that were comprehensive enough to help the business grow.
“We had been looking for something that would meet our needs for over ten years,” said Kent John, president and general manager, Great Alaska Adventure Lodge. “Then we heard Brandon Lake from Resmark give a presentation at the Adventure Travel World Summit in Scotland. It was the complete system that really sold us, not just one feature, but the ability to send automatic emails through built-in marketing automation software was a big plus.”
John continued, “The average price of our adventures is thousands of dollars, so I wondered if anyone would book a trip online. But to my surprise customers have used our “book online” button on our website more often than I thought. Customers use it as a convenience, and then talk to the tour providers on the phone afterward. It has been a win-win proposition and we look forward to fully integrated online reservations using Resmark.”