Lead Generation: The Key to More Bookings
If you’re not generating leads, you’re missing sales. All too often, we expect the customer to land on our website and simply book a tour or make a purchase right off the bat. While this does happen, what about all those people (usually 80% or more) who land on your website, browse around a bit, then leave - anonymously? There’s a huge missed opportunity here. RESMARK will help you with lead generation and automatically convert those leads into sales.
What exactly is a lead, anyway?
Simply stated, a lead is someone who has shown interest in your company, but has not yet committed to booking. If someone picks up the phone and calls you with a question about one of your tours, they are a lead. If you receive an email requesting information about a particular itinerary, they are a lead as well. Leads are the kind of people you want to talk to, because they obviously want to talk to you.
- Recognize the importance of leads in your life
- Embrace leads
How do you generate a lead?
First, you need something enticing enough that your website visitors want to request it from you. The old “sign up for my newsletter” really doesn’t cut it anymore. If someone is traveling to your destination, what do they want? They want suggestions and recommendations from an expert like you. So, how do you package that up nice and neat so it’s attractive to your potential customers? Many RESMARK clients have had huge success with offering an “Insider’s Guide” to their destination or a “Top 10” list of recommendations.
- Create something for which people will want to give you their contact info
- Make sure this item is visible on your website
- Capture that person’s email address using your customizable RESMARK form
How do you capture the lead information?
Within a few steps, you can create a customized lead or inquiry form, with fields and questions of your choice. Drop it on any website and begin the process of gathering new hot leads. A simple snippet of javascript is all you need, which you or your webmaster can grab from RESMARK. As soon as someone fills out your form, your materials are sent to them and their information is added directly to the RESMARK database.
This lead generation process can and should also be done over the phone or via online chat.
- Use your custom inquiry form builder and drop the form on a website
- Gather new hot leads
- Manually add leads for in-house calls or chats
Let RESMARK’s Lead Nurturing tools take over from there.
What’s next after lead generation?
This is where you begin to establish a relationship and trust with your potential customer. Now you need to nurture the relationship and continue to get to know each other. But in this case, as a business owner, the nurturing is up to you. RESMARK makes this part easy. We know how busy you are. You don’t really have time to follow up with every lead you capture. That's why many companies miss this opportunity. This next phase is what we call “lead nurturing” and it’s the key to more sales.
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