Mariah Wilderness Expeditions has been offering rafting trips on California’s best whitewater rivers for more than a quarter of a century. Because the rivers they run are in places like El Dorado County’s Wine Country, the beautiful Lake Tahoe region, as well as nearby Yosemite National Park, Mariah’s river trips offer a unique opportunity to immerse yourself in the grandeur that exists only in the wilderness of the American West.
Back in 1982, co-owner Donna Hunter decided to explore the idea of turning her 10-year passion for whitewater rafting into a business. Whitewater rafting was truly in its infancy as a viable commercial enterprise when Donna decided to share her love of running rivers and challenging herself in the outdoors with the rest of the world. She left her professional job in Social Services and joined forces with her friend Shelley Tennyson, later bought out by Nancy Byrnes, and started Mariah Wilderness Expeditions, the first and only whitewater rafting company in California owned by women.
Around the turn of the century, Donna began to notice trends in the whitewater industry that focused more on online sales and marketing. She knew she would eventually have to bring the company up to speed with these new types of technologies, and she began a methodical search for a reservation system and marketing automation software that would meet the needs of her company and their growing base of customers.
Her search for the best reservation system eventually led her to the marketing and reservation powerhouse of Resmark Systems. Unlike other reservation systems, Resmark could not only create the type of positive return on her investment she was hoping for, but it could also keep her at the forefront of the California market of whitewater rafting; no stranger to strains of customer choices. In a world where every customer needs to be treated like a king and every guest expects to be taken care of, Resmark provided Mariah the perfect solution.
The 2010 river season will be the first year that Mariah and Resmark will be “running the rapids” together. No doubt they’ll both come out on top.