Customer Journey Dreaming
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Lead Nurturing: The Key To Conversion & Sales

In the world of relationships, we never expect to meet someone one day, and then get married the next. (Unless, of course, you’re in Vegas.) Usually, relationships and trust, take time. Or in other words, nurturing. And nurturing is key to turning “lookers into bookers.” (Hey, that’s catchy. Someone should write that down.) RESMARK’s CruiseControl is designed to do just that. To handle follow up and nurturing for you, and to enhance your customer service and bump up your sales.

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What is lead nurturing

What is lead nurturing?

Much like a seed that’s been newly planted, the more love and care you give it, the more likely it is to thrive and become a fruit bearing plant. The same is true with shoppers, especially in the world of tours and activities. There are a lot of choices out there, and you want your new seedlings to choose you and your company in the end. Letting RESMARK handle the lead follow ups and nurturing for you, means you and your staff have more time to focus on other customer service and operations needs.

  • Follow up with every single lead every single time
  • Customize both the wording and timing of all lead follow-up messages
  • Try to act cool when you see more leads convert to sales
Why use lead nurturing

Why use lead nurturing?

In a nutshell, if you’re not nurturing your leads, you’re missing out on greater revenues, a lower cost of sales, and faster bookings. Check out the data below that show how essential lead nurturing is to your success.
How lead Nurturung Works

RESMARK makes lead nurturing easy!

As soon as a lead has been created, RESMARK’s CruiseContol platform goes to work for you. Immediately following an inquiry, RESMARK triggers a “Thank You” email, sending them a link in the case of digital materials. Follow up messages are then sent according to the schedule you have pre-defined. Perhaps you’d like to see those send a day later, 3 days later, and then 5 days after that. Or perhaps 10 days, 20 days, and then 30 days later if your booking cycle tends to take more time. It’s up to you. RESMARK allows you to create as many follow up messages as you want, at whatever interval you determine. Once your lead becomes an actual customer, the lead follow-up emails automatically stop and a new series of messages can begin.

  • Create a customized follow up campaign designed to your specs
  • Publish those emails using Resmark’s CruiseControl features
  • Watch as RESMARK becomes your most trusted employee, following up with every single lead, and working for you 24 hours a day, 7 days a week.
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What’s next after lead nurturing?

Once you’ve got your lead nurturing campaign all set up in RESMARK, you can enjoy the benefits of the incredibly smooth and sophisticated online booking system.

Learn about our tour booking system >