Resmark Articles

Quick and Convenient Online Reservation Software
When modern travelers are making plans to hit the open road, or the airport, they want to be able to make their reservations quickly and...
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Brandon Lake Brandon Lake
Adventure Travel Marketing Summit Begins Today
Resmark’s 2011 Online Travel Marketing Summit kicks off later today with the first installment of it’s 5-part webinar series dedicated to...
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Chip Broyles Chip Broyles
Tour Booking: Advertising Effectiveness
During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?"...
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Jenny Greenwood Jenny Greenwood
Tour Operator Tip: How to get a Plethora of Customer Reviews
Talking about your travels is much easier than reviewing the plumber who fixed the toilet yesterday. As tour operators, we should have...
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Brandon Lake Brandon Lake
Tour Operator Tip: Automated Lead Followup
Someone visits your website, requests an itinerary, a brochure or a guide to your area. You’ve generated a lead. Now what? Statistics...
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Brandon Lake Brandon Lake
Tour Operator Tip: 6 Ways to Measure Social Media ROI
Karen returns from an unforgettable South African adventure. She posts a new photo album on her facebook page, tweets a note about your...
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Brandon Lake Brandon Lake
Resmark Systems Launches New Design Division
Spring has sprung, rivers are flowing, and change is all around. All of us here at Resmark Systems are excited to share with the entire...
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Brandon Lake Brandon Lake
Social Media Strategies & Tools for Travel and Tour Operators
A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association. We...
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Brandon Lake Brandon Lake
Email was Never Dead–It Just Got More Mobile
You’ve probably seen, as I did, some of the many articles and blogs the predicted the decline in email and its eventual death. Every...
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Brandon Lake Brandon Lake
How to Move Social Media to Social Commerce
Have you heard the new buzzword: Social commerce. I just read an article by Jacquie McCarnan, on Social Media Today and I think she has...
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Brandon Lake Brandon Lake
Tour Operator Tip: Successful Option Strategies
No, we’re not talking about the stock market here. We’re talking about adding things to a booking that can help your guests have a more...
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Brandon Lake Brandon Lake
Tour Operator Tip: Responding to Inquiry Notifications
Resmark’s tour booking system offers online lead generation. When a lead is created online, a few questions are asked that help create a...
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Brandon Lake Brandon Lake
Tour Operator Tip: Are Your Follow-Up Emails on Target?
Resmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then...
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Brandon Lake Brandon Lake
Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way...
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Brandon Lake Brandon Lake
Using Your Reservation System to Push Retail Sales
Just because your online POS retail system is separate from your reservation system, it doesn’t mean that you can’t increase sales of...
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Chip Broyles Chip Broyles
Beyond the Basics with Social Media
In the whitepaper, Travel, Tweets & Trends, the chart below shows that adventure travel companies are doing a good job of connecting with...
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Brandon Lake Brandon Lake
Forrester Study Makes Customer Experience Recommendations
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011". Only thirty-five percent of the brands surveyed...
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Brandon Lake Brandon Lake
Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software
Because NOC has hundreds of employees, training is always a big issue. With Resmark’s tour booking software they cut training to less...
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Brandon Lake Brandon Lake
Orange Torpedo Increases Online Tour Business 400%
Customers could book a trip on the website (not just a "reservation request") and receive an immediate email confirmation which was not...
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Brandon Lake Brandon Lake
Resmark Systems joins ACCT
In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization. ACCT is a trade...
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Chip Broyles Chip Broyles
Online Research and Reservations is Where it’s at in Adventure Travel
It is a growing trend with no end in sight. If your adventure travel software is not fully equipped to easily handle online traffic...
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Brandon Lake Brandon Lake