Resmark Articles

Tour Operator Tip: 6 Ways to Measure Social Media ROI
Karen returns from an unforgettable South African adventure. She posts a new photo album on her facebook page, tweets a note about your...
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Resmark Systems Launches New Design Division
Spring has sprung, rivers are flowing, and change is all around. All of us here at Resmark Systems are excited to share with the entire...
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Social Media Strategies & Tools for Travel and Tour Operators
A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association. We...
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Email was Never Dead–It Just Got More Mobile
You’ve probably seen, as I did, some of the many articles and blogs the predicted the decline in email and its eventual death. Every...
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How to Move Social Media to Social Commerce
Have you heard the new buzzword: Social commerce. I just read an article by Jacquie McCarnan, on Social Media Today and I think she has...
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Tour Operator Tip: Successful Option Strategies
No, we’re not talking about the stock market here. We’re talking about adding things to a booking that can help your guests have a more...
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Tour Operator Tip: Responding to Inquiry Notifications
Resmark’s tour booking system generates leads online. When a lead is created online, a few questions are asked that help create a...
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Tour Operator Tip: Are Your Follow-Up Emails on Target?
Resmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then...
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Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way...
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Using Your Reservation System to Push Retail Sales
Just because your online POS retail system is separate from your reservation system, it doesn’t mean that you can’t increase sales of...
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Chip Broyles Chip Broyles
Beyond the Basics with Social Media
In the whitepaper, Travel, Tweets & Trends, the chart below shows that adventure travel companies are doing a good job of connecting with...
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Forrester Study Makes Customer Experience Recommendations
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011". Only thirty-five percent of the brands surveyed...
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Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software
Because NOC has hundreds of employees, training is always a big issue. With Resmark’s tour booking software they cut training to less...
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Orange Torpedo Increases Online Tour Business 400%
Customers could book a trip on the website (not just a "reservation request") and receive an immediate email confirmation which was not...
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Resmark Systems joins ACCT
In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization. ACCT is a trade...
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Chip Broyles Chip Broyles
Online Research and Reservations is Where it’s at in Adventure Travel
It is a growing trend with no end in sight. If your adventure travel software is not fully equipped to easily handle online traffic...
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Tour Operators: Are You Investing in Social Media?
A recent study by Forrester Research, the premier analyst in social media, reports that organizations are planning to invest in social...
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Online Reservations To Make Your Business More Profitable
Do you offer hiking or rafting tours throughout the year and are getting to the point where you cannot keep up with the reservations? Or...
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Jenny Greenwood Jenny Greenwood
New Social Media Study: Travel, Tweets and Trends
Many in the adventure travel industry have longed for a more concrete way to know if their social media efforts are worthwhile and...
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25 Excellent Examples of Facebook Pages
As a smaller tour operator with access to the internet and a limited budget, you can learn a lot from these bigger companies. I love to...
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Effective… and Not So Effective Email Marketing
Delta airlines does some fantastic marketing. They just gave the Delta.com website a nice facelift and they’ve just integrated the...
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