A recent study by Forrester Research, the premier analyst in social media, reports that organizations are planning to invest in social media more than any other marketing tool included in the research. (See chart below)
If you are a tour operator you should also be using social media to build your business. Using Resmark tour operator software, you can set up automatic emails that remind your customers to post pictures and comments of their latest adventure on their Facebook page and link it to your Facebook page as well.
This is an easy way to get word of mouth fueling your business and drive traffic to your web page and/or Facebook page. You could even offer small incentives for Facebook postings and reward your customers for their effort.
The following is a paragraph from a customer success story, Orange Torpedo:
Orange Torpedo also uses automated emails to send promotions that are targeted to past customers; or they might run a promotion with discounts that would allow customers to extend their trip for a small additional fee. This approach has increased profitability significantly. They also send automated thank you emails at the end of the trips that give customers ideas of how to share their adventure on Facebook, Twitter, Yelp and other social media outlets. As a result, their Facebook followers have grown dramatically.