Back in the 1990s, it seemed that marketing was a lot easier. You had your phone, direct mail, television, radio, print, your website, a little email and that was about it. Ah, the good old days… Fast forward to 2010 and beyond. Today your head is spinning with at least 30 different marketing avenues that all require time, budget and tracking.
In a recent webinar, Joel Book from ExactTarget discusses an essential key to keeping your head above water amidst this Marketing Revolution. The key, says Joel, is to find technology that helps integrate all or most of these channels together.
Resmark Systems provides an advanced reservation system with online booking tools, activity reservation software, rental reservation tools, event registration, lodge reservation software, and systems for classes, spas, golf courses and more.
But on top of all these reservation tools, one of the key components of Resmark is a powerful marketing solution that helps travel companies have one central database that can tie several marketing channels together. You can now use your online booking tools to allow customers to invite friends via twitter. Take an inquiry over the phone for a tour reservation and send a personalized follow-up email automatically. Use your booking management system to begin a conversation on facebook following a vacation home rental. Request a demo today to learn more.