According to HD Marketing, "The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums." In other words, marketing now feels more like you’ve just pulled up to this street sign and are scratching your head.
The fact is that today, marketing is about conversations. Email and social networks provide a powerful way to engage in conversation. The trick is to initiate conversations at the right time.
Using Resmark Systems, companies are finding that they can automatically begin a conversation with someone right after they visit the company website. Companies can engage with someone on facebook right after a booking or registration is made. Companies automatically get reviews for other buyers to read. The list goes on.