Many in the adventure travel industry have longed for a more concrete way to know if their social media efforts are worthwhile and what can be done to improve those efforts. With that end in mind, the Adventure Travel Trade Association and Resmark Systems engaged Jay Baer, one of the world’s most accomplished social media experts, to conduct a study specific to tour operators.
Over 250 tour operators across five continents participated in the 23-question study covering current and projected social media usage. In the resulting 41-page whitepaper, Travel, Trends & Tweets, we uncover the answers to 9 key questions that every tour operator should be asking about social media. You’ll also find case studies from specific tour operators who have figured out:
The study also covers cost and budget for social media, an evaluation of its impact and effectiveness, and several opportunities currently being overlooked by many tour operators around the world.