Resmark Systems, comprehensive tour operator software created by professional tour operators, announces that Big Creek Expeditions has selected and implemented Resmark Systems software to manage their growing river rafting business. Big Creek's highly experienced guides showcase the Great Smoky Mountains via rafting the Pigeon River in Tennessee.
Before using Resmark Tour Operator Software, Big Creek utilized a mostly paper-based homemade system, even though up to 40 percent of its business was booked online. The system worked fine for a time, but as the business grew, especially online business, the three-ring binder could not keep up.
"At the America Outdoors Association Conference we were determined to look at all the different options for tour operator software," said Jon Feldman, owner and operator, Big Creek Expeditions. "Immediately other tour operators started telling us about Resmark, and as we looked at our choices it became absolutely clear that Resmark offered more useable functionality than the other companies, especially in the marketing arena."
Feldman cited Resmark's "superior customer service," the system's automated email functionality and its ability to partner seamlessly with affiliate companies. For example, a nearby resort can book rafting trips directly without the help of a Big Creek staff member.
"I came from a legal office to Big Creek, so a lot of the work was new to me," said Richard Weidemann, marketing director. "I am also not technical so I needed a lot of help understanding the business, marketing functions and how the Resmark system worked. The Resmark staff has been lifesavers. They understand the business because they came from it, and they spent a lot of time educating me."
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