After implementing the Resmark tour booking system, online bookings shot up more than 400 percent. Customers could book a trip on the website (not just a "reservation request") and receive an immediate email confirmation which was not possible before Resmark. Aside from all the great functionality delivered by Resmark, Orange Torpedo says that what really … Continued

Resmark Systems is excited to announce their new connection with ACCT, the Association for Challenge Courrse Technology.  In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization.  ACCT is a trade organization, serving Challenge Course Professionals all over the world.  "It was really a no-brainer for us," says Jon … Continued

A recent study by Forrester Research, the premier analyst in social media, reports that organizations are planning to invest in social media more than any other marketing tool included in the research.  (See chart below) If you are a tour operator you should also be using social media to build your business.  Using Resmark tour … Continued

How does your business stack up against other tour operators when it comes to social media strategy using tools like Facebook and Twitter? Many in the adventure travel industry have longed for a more concrete way to know if their social media  efforts are worthwhile and what can be done to improve those efforts. With … Continued

Is Facebook really that effective?  Does it have any impact on sales?  These are important questions that many tour operators seem to be asking lately. Here’s an interesting story. Lori Franciose, a reservationist from Western River Expeditions, just got back from a trip down Cataract Canyon. The thing that surprised her the most, was how and … Continued

 Why do most companies spend huge amounts of money on the wrong advertising? It’s often because they don’t have a good way to track leads, conversions and cost of advertising. Resmark Systems tour operator software offers a way to track all this. Tour Operators using Resmark will often ask, "What is the best way to … Continued

With a little imagination and thousands of dollars, you can do some creative stuff with facebook.  As a smaller tour operator with access to the internet and a limited budget, you can learn a lot from these bigger companies. I love to see what some of the big brands are doing with social media.  You … Continued

Delta airlines does some fantastic marketing. They just gave the website a nice facelift and they’ve just integrated the "Ticket Window" that allows customers to book their flights entirely through facebook.  In light of all this great marketing, I received an email from Delta the other day that struck me as, well, not so … Continued