A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association.  We reviewed our social media study "Travel, Tweets and Trends,"  which included participation from over 250 tour operators worldwide.  We also discussed several concrete social media concepts working well for tour operators within … Continued

You’ve probably seen, as I did, some of the many articles and blogs the predicted the decline in email and its eventual death.  Every time I read an article I started to scratch my head–it just didn’t make any sense, especially in the light of the fact that companies like Groupon and Living Social are … Continued

Have you heard the new buzzword:  Social commerce.  I just read an article by Jacquie McCarnan, on Social Media Today and I think she has some good advice.  Jacquie says the following:  "The new arm of social media is social commerce and you can bet your donkey (insert synonym here) that if you’re not addressing … Continued

No, we’re not talking about the stock market here.  We’re talking about adding things to a booking that can help your guests have a more enjoyable experience and increase your reservation revenue along the way.  And, you won’t even need to login to your brokerage account! Whether you’re booking an activity, lodging or a rental, … Continued

Resmark’s tour booking system generates leads online.  When a lead is created online, a few questions are asked that help create a profile for the lead. One of the question fields allows the person to enter some comments. If a web visitor fills out the comments field, you will recieve an email notification. The only … Continued

Resmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are effective?   Here are 3 key performance indicators to help you gauge the success of your use of Resmark’s … Continued

Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a reservation is made. So, as a tour operator, can you send too many lead … Continued

In the whitepaper, Travel, Tweets & Trends, the chart below shows that adventure travel companies are doing a good job of connecting with current customers using social media. However, the study points out that many companies make the mistake of thinking that social media is free or inexpensive. "One of the great fallacies of social media … Continued

Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should!  Just because your online POS retail system is seperate from your reservation system, it doesn’t mean that you can’t increase sales of both by using features each may have.  Resmark’s tour operator software and it’s automation of … Continued

On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor. Among the recommendations offered by Forrester to improve the customer experience was that companies need to define … Continued